eCommerce transformation.
Streamline operations.
- Our integration solution has significantly boosted efficiency
- No more repetitive manual data entry or error risks
- Inventory is managed and allocated successfully
- Significant operational cost and time savings

Sea Gems had fragmented databases creating inefficiencies and limiting future scalability. Particular areas of disconnect included inventory, customer and data synchronisation. Plans for expansion required a unified, scalable solution using comprehensive integrations and user friendly systems built to grow with future demand.
Challenges before integration.
Operational disconnect.
Sea Gems faced a range of operational challenges due to the disconnect between their various channels.

Slow data synchronisation
Multiple platforms needing manual data entry which increased risk of human error during busy periods.
Operational inefficiency
Team spent excessive time on manual tasks such as re-entering orders and stock level adjustments across disparate systems.
Inventory management
Disconnected systems resulted in overselling, stockouts, and inefficient allocation.
Unified Coretonomy platform.
Coretonomy integration spreads across various eCommerce channels creating a single, scalable platform and has been able to help Sea Gems scale faster with more data and automation at the heart of their business. Connecting B2B and B2C websites with Caliq ERP, Shopify, and Shopify POS, to streamline frontend with backend operations.
Real-Time Synchronisation
Seamless integration between Shopify, Caliq ERP, and retail ops for real-time stock level updates across all platforms.
API-Driven & Headless
This architecture maintains brand-specific frontends with the benefits of a unified, efficient backend.
Global Scalability
Multi-currency functionality allows for international expansion with support for the US market and beyond.
Operational efficiency.
Streamlining manual processes.
A significant challenge for Sea Gems was the manual effort involved in managing stock and syncing orders between sales channels.
Coretonomy platform eliminated these time consuming tasks, freeing up resources to focus on more value-driven activities.


Major improvements.
Spending time on what matters.
Before integration, dispatch and picking teams had to manually update stock levels across platforms. This is now automated, saving hours of labour and reducing errors.
Finance department no longer update stock transaction journals manually reducing effort and improving accuracy.
Centralised stock management, real-time synchronisation.
No more manual inventory management across multiple channels.
Real-time stock updates
Integration between all platforms allows authentic, real-time synchronisation of stock levels. Whether an item is sold through the B2B platform or B2C Shopify store, the system adjusts inventory instantly
Optimal stock allocation
Stock is now fully utilised across channels without the need for manual intervention. Preventing overselling and ensuring that customers get accurate stock information in real time.

Enhanced data visibility.
With all data centralised in one platform, Sea Gems now have full visibility into their operations and can make data-driven decisions to drive future growth.
